Brutal Simplicity of Thought: How it changed the world

Brutal Simplicity of Thought is the creative philosophy of M&C Saatchi. It defines the way we work and the work we produce. This book outlines some of the ideas we feel best represent our philosophy. Think something's missing? We were hoping you'd say that. Contribute an idea you feel meets the criteria and it could end up in the next edition. You could even win an internship at M&C Saatchi London.

It's easier to complicate than to simplify.

Simple ideas enter the brain quicker and stay there longer.

Brutal simplicity of thought is therefore a painful necessity.

This book celebrates moments when Brutal Simplicity of Thought changed the world, proving that nothing is impossible. It started out as a training manual for Saatchi employees and its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the best known corporate brands.

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This site is designed for people who feel the first version of Brutal Simplicity of Thought could have been better and who would like to contribute to an improved second edition. Currently we are running a competition where you could win an internship at M&C Saatchi by submitting an idea. To see other contributions, go to Latest Thoughts.

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Brutal Simplicity of Thought is the creative philosophy of M&C Saatchi. It defines the way we work and the work we produce. This book outlines some of the ideas we feel best represent our philosophy. Think something's missing? We were hoping you would say that. Contribute an idea that matches these principles and it could end up in the next edition. You could even win an internship at M&C Saatchi London. Click here to read the small print.

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It should take the form of a short, interesting question. D'you see?

Put your text here. Be brutal. Keep it short — fewer than 60-70 words. People like to hear interesting snippets they haven't heard or thought of before. Remember, you are demonstrating how to look at the ordinary in an extraordinarily simple way. Good luck.

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We're looking for the next generation of creative minds to contribute more brutally simple, world-changing ideas. The best contributions will be included in the next version of this book and the person who provides us with the single most inspiring entry wins an internship at M&C Saatchi London. Browse some of the entries here and even help us choose the winner by sharing voting on the contributions.

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Latest Thoughts

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How could a single web
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How do you keep
getting better?